Strategic aims

  • Tourism should continue to be the main sector contributing to the Balearic Islands’ economy, stabilising the number of visits and improving the quality of the tourist experience.
  • Raising the level and proportion of sustainable services provided by the tourism sector (low-impact accommodation, environmentally-friendly means of transport, low-impact leisure activities, etc.).
  • Acknowledgement from the tourism sector that the natural environment is crucial for the industry’s success, with the sector making an active commitment to protect it, ploughing back some of its profits to preserve this heritage.